Contractors have to work within a unique cycle: they need plenty of customers to attract more customers, but it can be hard to gain customers without much previous work experience. That’s where leads come in, especially ones that can help people understand the quality of work that a contractor can provide. For new contractors, word of mouth can be a great lead generator. Here are some of the benefits of these types of leads for contractors.
Affordability
Word of mouth marketing is one of the most affordable ways to generate new leads because it is free. All you have to do to get good word of mouth marketing is to follow up with all of your satisfied customers. The key to getting this type of lead is to make sure your current customers have an incentive to leave a review or talk to friends and family about the work provided. Sometimes it is easy to offer discounts on future projects, additional perks or provide discount to referrals. That way, everyone can benefit from your good professional reputation.
Value
The value of word of mouth marketing is often viewed much higher that leads gathered from other marketing efforts. That is because it is someone’s genuine thoughts and opinions on the whole process, which includes hiring a contractor, getting an estimate, getting the work done and having their vision turn into reality. Because the information is coming from trusted family and friends, the information is given more weight when it comes time to make a decision on who to hire.
Long-Term Sustainability
Marketing campaigns come and go, but word of mouth advertising can have long-term impact on your professional credibility. That can be a good thing if you have plenty of satisfied customers built up who have recommended your services to their friends and family. A good word about your services can last for years, both online and in offline advertising, as opposed to trendy marketing campaigns that may only work for a few months before you have to come up with something else.
These are just some of the benefits of generating leads through word of mouth advertising. With a solid background of satisfied customers, you’ll never run out of new customers to serve.