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Real Estate Listings

The Importance of Using Free Reports to Get Sellers to Call You and Close Deals

Let’s talk about free reports. One of the things we’ve talked about is the fundamentals of marketing, including one-step marketing and two-step marketing, the fact that we really stressed that we’re going to be doing two-step marketing.
Create an Advertisement
You’re going to put out something – an ad, a postcard, whatever – and your objective is not to make the sale, but to get that person to raise their hand and to email you, call you, call your voice recorded message line, go to your website, whatever – but to raise their hand, show some interest, and then allow you to follow up with that person, capture their email, phone number, or something of that nature, and allow you to then obviously go back and to market to them over time.
How to Handle the Response
So the question then is what’s the first thing you do if somebody …